Human Resources Practices, Recruitment and Selection Free Essay Example, 2500 words

The company has over 140,000 employees distributed across 50,000 drop-off points operating over 645 aircraft and about 42,000 motor vehicles across its network. The mission for FedEx is to produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services (FedEx, 2012). The philosophy of people-service-profit, PSP has been adopted to guide the company in achieving this. This philosophy rides on the postulation that establishing a culture that respects and rewards employees would cause a delivery of exceptional service to its esteemed customers who would, in turn, reward the organization with business and loyalty thus creating a profitable enterprise (Jackson, Schuler Werner, 2012). Since the inception of the corporation, the management has been keen to provide a suitable working environment for its employees that would enhance innovative solutions. This has been reciprocated by employees who have exhibited a n exemplary commitment to their work evidenced by their willingness to use their personal assets during the period when the company faced serious financial troubles so as to meet its obligations to the customers (Jackson, Schuler Werner, 2012). We will write a custom essay sample on Human Resources Practices, Recruitment and Selection or any topic specifically for you Only $17.96 $11.86/pageorder now Even at times when the employees did not receive their salaries on time, they still worked. Being a service organization, its founder, Smith believed that success would be heavily pegged on its employees, giving rise to the 1973 PSP philosophy. This philosophy considered the welfare of an employee as paramount to the provision of efficient service to customers who would, in turn, generate profits for the organization. This was the basis of all management decisions at FedEx henceforth, including formulation of its human resource practices. Recruitment refers to the human resource process where people needed to fill in particular vacancies would be discovered, developed, sought and attracted. Selection, on the other hand, involves the use of personal information to determine who to hire (Adeleye, 2011).

Unemployment And Its Effects On The Economy - 1452 Words

Unemployment occurs when a person who is actively seeking employment but unable to find work. It is often used as measure of the health of the economy and has been one of Australia’s most serious long term economic challenges in recent decades. Economic growth is an ongoing process of increase in the production capacity of goods and services over a period of time. This determines economic wealth and individual living standards. These two economic issues have been a continuous matter within Australia, however the government has been actively addressing it with several policies which are varying in effectiveness. Unemployment has been one of the most persistent of all economic issues, leading to rising debates from economists over the causes of it and policies which should be used to address the matter. Australia’s unemployment rate has continued to be volatile with fluctuations every few years due to several mishaps however, has remained relatively stable for a decade. According to the unemployment rate reported by the Australian Bureau of Statistic, from 1978 to 2015 Australia is averaged to be 6.9 percent, with record high 10.9 percent in 1992 and an all-time low of 4 percent in 2008. During the early 1990s, Australia underwent the effects of the global recession causing a significant upsurge in unemployment rates, its highest level since the Great Depression of the 1930s. The falling aggregate demand, caused by this mishap, prompted cutbacks in production and theShow MoreRelatedThe Effects Of Unemployment On The Economy1656 Words   |  7 Pagesscarcity of resources exists in the economy. This means in the sense that only finite and insufficient resources are available to satisfy the needs and wants of all human beings. Since resources are scarce the basic idea revolves around how resources should be allocated and utilized effectively and efficiently. Moreover how resources can be put to use to give out a maximum efficient output. Human beings are one of the greatest resources present in the economy. The underutilization of human beingsRead MoreUnemployment And Its Effects On The Economy1283 Words   |  6 PagesINTRODUCTION:- Unemployment happens when a person who is effectively looking for work is not able to look for some kind of employment. Unemployment is regularly utilized as wellbeing’s measure of the economy. The most as often as possible referred to measure of unemployment is the unemployment rate. This is the quantity of unemployed persons divided by the quantity of individuals in the work power. The unemployment rate is expressed as a percentage and is calculated as follows: Unemployment rate= UnemployedRead MoreYouth Unemployment And Its Effects On The Economy990 Words   |  4 PagesBurkett Level 9 Reading Writing 22 February 2017 Youth in Unemployment in Saudi Arabia Unemployment is a phenomenon that occur in any country across globe. It considers as very essential topic because its effects on the country. The unemployment rate is one of the most prominent issues discussed today by politicians, news commentators, and economists. Therefore, higher unemployment rate between youth could affect the economy, politics, and other factors. Many countries across the globeRead MoreUnemployment and Its Effect on the Economy and Society3088 Words   |  13 PagesUnemployment is an ongoing problem throughout the world. One may asked, what is unemployment? It is the number of persons who are willing and able to work but are unable to find jobs. Unemployment is harmful to a country because it imposes costs on a Society. The cost of employment to a nation can be categorised under three heading, namely  · The Social Cost  · The Cost to the Exchequer  · The Economic Cost The Social Cost of Unemployment The social cost of involuntary unemployment is incalculableRead MoreCauses Of Unemployment And Its Effect On The Economy2406 Words   |  10 PagesEmpirical research aims to decompose causes of unemployment into those that changed equilibrium and those that caused demand-deficient unemployment. A potential explanation of a rise in the equilibrium unemployment is a rise in the generosity of unemployment benefit relative to wages in work. Therefore people spend longer periods of time unemployed in search for the ‘right’ job, thus leading to a rise in equilibrium unemployment. (Begg, 2008, p. 530) In economics, the neoclassical view is that theRead MoreInvoluntary Unemployment And Its Effects On The Economy2903 Words   |  12 PagesContrary to what some economists believe, involuntary unemployment is a very real and continuous presence in the economy, both past and present. In the United States, the unemployment rate measures the number of people actively looking for a job as a percentage of the labour force. According to the Bureau of Labor Statistics (BLS), the current unemployment rate is at 5.4 percent, down from the high unemployment levels of a lingering 10 percent during the most recent recession less than six yearsRead MoreA Brief Note On Unemployment And Its Effect On The Economy864 Words   |  4 PagesUnemployment plays a huge factor in the appearance of a good economy. All over the world governments try to decrease the amount of people that are unemployed in its country. Governments always want to try and provide fixes to things such as unemployment by instituti ng minimum wage laws, job security laws, and setting regulations on working conditions. While most of these things may seem necessary and even beneficial we have learned that laws and regulations such as these set on businesses typicallyRead MoreCauses Of Unemployment And Its Effects On The Health Of A Country s Economy1350 Words   |  6 PagesEmployment is an activity or the like that occupies a person s time. Unemployment on the other hand can be simply defined as when a person in search of â€Å"employment† or â€Å"job† is unable to find employment or work. It is also said to be when an individual of working age seeking a job is unable to obtain any. Unemployment is a criteria used to diagnose the health of a country’s economy health. It is a big challenge the country Nigeria has battled with for years now and has maintained a rising trendRead MoreThe Problem, Unemployment, Occurred Of China And Its Effect On Economy941 Words   |  4 Pages Introduction: In contemporary China, the flourish economy is of great benefits to many industries such as agriculture, urban housing, taxation and medical care, GDP have a buoyant trend at 7.5%, which causes a spurious fact that too many job opportunities can be created by the enhancement of living standard. However, the statistics from World Bank shows that the GDP of China have a slow upward on economy growth in the past decades, which from 11.4% to 7.4%, the year between 2007 and 2008 dramaticallyRead MoreThe Effects Of Unemployment On The United States942 Words   |  4 PagesOver the course of many years the United States has done a very good job of creating and supplying jobs for the citizens. This could be an effect of our economic standings or is there a reason other countries do better than others? There are many countries that are doing better than the United States in the aspect of unemployment, but the US currently has a very low rate of 4.8% (List of Countries). The cou ntry that is currently doing the best is Qatar with a rate of 0.4%. This could be for many

The Men We Carry in Our Minds Analysis Essay - 889 Words

An Analysis of â€Å"The Men We Carry in Our Minds† Alex Pinto British Columbia Institute of Technology LIBS 7001 January 29, 2012 AN ANALYSIS OF â€Å"THE MEN WE CARRY IN OUR MINDS† In the essay, â€Å"The Men We Carry in Our Minds†, Scott Russell Sanders discusses his perspective on men in comparison to the impression that women carry in their minds. Sanders uses a unique way of writing through narration and life experiences to truly illustrate his point that the impressions of men or women are based on ones own life experiences. As a young boy knowing only of the hardships of workingmen, Sanders later experiences drastic social differences when he receives a scholarship to attend a university â€Å"meant for the children of the†¦show more content†¦Using the color’s Black and White, Sanders clearly emphasizes the comparison between both completely different social classes. Sanders also states his topic sentence last to support and conclude his comparative narration at the beginning. This ties his narration into his climatic and summarizing point that show the difference between â€Å"the twin poles† of his early vision of manhood . These are the main ideas of his essay to depict the â€Å"brute toiling animal and the boss†, which are then mention and described later in the essay. It is an effective way to begin because it directly states the scope of his thesis and previews the upcoming sections to come. As Sanders later develops his image of a hardworking man being either a â€Å"warrior† or â€Å"toiler†, he bridges the gap between the poor and the rich by mentioning his scholarship to college. â€Å"A scholarship enabled me not only to attend college, a rare enough feat in my circle, but even to study in a university meant for the children of the rich†(para. 7). This transition also enables him to talk about the hardships that the women experienced in comparison to the men. â€Å"And for the first time I met women who told me that men were guilty of having kept all the joys and privileges of the earth for themselves† (para. 7). Near the beginning of the essay, Sanders focusedShow MoreRelatedEssay on Presentation of Self Claim522 Words   |  3 Pagesâ€Å"director† seeing what goes on in everyday life. He called this observation of the world dramaturgical analysis. He applied terms to this explanation, which include the concepts of status and role. He referred the â€Å"part in a play† as the status, and then the â€Å"script† is the role. His claim of presentation of self was used to describe â€Å"a person’s efforts to create specific impressions in the minds of others.† Goffman thought that when any individual is around others, they would try to â€Å"put on an act†Read MoreFunctionalism, Interactionism and Conflict Theory964 Words   |  4 PagesThree main theories are used to gain a perspective view on our experiences and beliefs of the past, present, and future. These enable people to help gain the knowledge of why people do what they do. The level of stud y and research on these three differ. Functionalists and conflict theories focus on the macro level; where an extensive large scale comparison of society is examined with others of the same general class. Symbolic interactionist usually focuses on the micro level of social interactionRead MoreExplanation of Human Behavior867 Words   |  4 Pagesstudy the intersection of two critical relationships: one between brain function and behavior, and another between the environment and behavior. As scientists, psychologists follow scientific methods, using careful observation, experimentation and analysis. But psychologists also need to be creative in the way they apply scientific findings.†(APA, 2014) How psychology developed into science is when Wilhelm Maximillian Wundt whom a German physician philosopher, physiologist and professor and also theRead MoreAn Examination Of Gender And Sexual Differences1191 Words   |  5 Pagesexplain something, especially one based on general pr inciples independent of the thing to be explained. (Webster Dictionary) Joyce Rosemary argues and sees it as an examination of gender (2013). This should explain only perceived differences between men and women but also the male dominance. Joyce Rosemary (2013) traces presence of the naturalization of biological differences to the initial arguments of feminists women subordinate the status was based on cultural reaction to universal female biologyRead MoreThe Marketing Mix Of Nordstrom1236 Words   |  5 Pagesmostly British styled. The selection of items are also vary from suits to casual and even sportswear, too. In service side, Nordstrom provides unmatched customer service for men by customizing products and providing tailored services to their needs. They also have service called Trunk Club, which gives fashion direction to men who don’t have time and who don’t know what to wear. Nordstrom tries everything they can do to provide customers with desired merchandise and satisfied services. The menswearRead MoreKing Lear Important Quotes and Summaries1723 Words   |  7 PagesKING LEAR ACT I Act I, sc. i: quote: â€Å"Fairest Cordelia, that art most rich, being poor; Most choice, forsaken; and most loved, despised!† speaker: King of France to Cordelia analysis: King Lear has disowned his youngest daughter because she did not express in words how much she loved him. When Burgundy and the King of France come to claim her as their love, Lear tells the she is worthless, and ask if they still would want her, Burgundy doesnt but the King of France does. ActRead MoreThe Happiness Advantage By Shawn Achor983 Words   |  4 PagesAchor s argument is valid in that happiness should come before success because there is a clear advantage to being successful in an individual’s work life, personal sphere, and liveliness if they are happy first and foremost. Achor utilizes a meta-analysis, or the combination of different findings, of over 200 scientific studies to prove his overall theory that happiness leads to success in almost every aspect of life from family to friends to careers and businesses. He does not rely solely on theRead More Coersion and Rape Essay1492 Words   |  6 Pagesseems absurd. In the most basic terms, and with the simplest definitions, no means no, and okay, yeah, yes and please, all mean yes. The term NO is not very complicated, and is probably the word that was repeated to us the most as children, so we should all get that one right. But still, how can yes mean no? Apparently through a term known as verbal coersion, which allows a large grey area to form between these simple answers to sometimes complicated questions.   Ã‚  Ã‚  Ã‚  Ã‚  Verbal Coersion isRead MoreThe Happiness Advantage By Shawn Achor986 Words   |  4 PagesAchor s argument is valid in that happiness should come before success because there is a clear advantage to being successful in an individuals work life, personal sphere, and liveliness if they are happy first and foremost. Achor utilizes a meta-analysis, or the combination of different findings, of over 200 scientific studies to prove his overall theory that happiness leads to success in almost every aspect of life from family to friends to careers and businesses. He does not rely solely on theRead MoreThe Language Of Nature In Thanatopsis By William Cullen Bryant712 Words   |  3 Pagesâ€Å"Thanatopsis†, William Cullen Bryant introduces his logic on why we should see the favorable circumstances within nature. He speculates his reasoning that there is an innate capacity to brighten up all of the sinister thoughts that frequently occur in our brain and consciousness. He elaborates that we shouldn’t take the time to endure the way of perturbing ourselves in relation to death, because death is unavoidable and imminent. Alternatively, we ought to take that time to be grateful and acknowledge the

The Us And Australian Corporate Backgrounds - 1285 Words

The US and Australian corporate backgrounds both differ in industry and company level. With respect to the former, differences are observed in the industry mix of ï ¬ rms characteristics across the two economies. Specifically, a greater concentration of mineral resources public companies is observable in Australian market. For instance, these firms constitute 26% of our sample for the period 2003-2013. With respect to the firm-level differences are also highlighted in both economies. For instance, Schultz et al. (2013) note that board of directors are normally both smaller and have a lower fraction of non-executive directors. Thus, many small resources companies listed on ASX are interested in hiring directors based on their skills and†¦show more content†¦This is in sharp contrast to the US, where these two components account for 25% and 39% of total payment, respectively (Fernandes et al., 2012 and Schultz et al., 2013). In addition, Murphy (2013) and Schultz et al. (20 13) argue that US companies remuneration model is based on tax policies that place a $1 million cap on deductible cash remuneration and US stock exchange listing rules that encourage equity and options components of remuneration. However, comparable inducements in form of regulated payments are not observed in the Australian market (Schultz et al., 2013) and normally, these incentives promote shareholders’ wealth by aligning managers and stock holders interests. In terms of regulatory settings, Australian public companies are regulated and supervised by the Australian Securities and Investments Commission (ASIC) under the Corporations Act 2001. Therefore, ASIC is charged with responsibility for overseeing the the Act and make sure that Australian listed companies comply with it. Schedule 5 of the Corporations Act requires companies to disclosure top executives remuneration. According to Schultz et al. (2013) and Merhebi et al. (2006) before October 1986 listed companies were obliged to reveal only information about total remuneration of top executive officers who were earning more than

Longfellow and his works Essay Example For Students

Longfellow and his works Essay Longfellow is one of the few poets that put together novel type works. He created some of the best poetry ever written. Longfellow’s narrative poems, such as Evangeline, The song of Hiawatha, and The Courtship of Miles Standish, gave a romanticized view of America’s early history and democratic ideals. Evangeline is one of the best long poems ever written by any author. It’s popularity at through all class distinctions. It was read and loved and pondered over in humble cottages (Wagonknecht P.85). Evangeline was the first long poem in America literature to live beyond its own time, and it would be impossible to exaggerate its vogue, either at home or abroad (Wagonknecht P.85). The historical basis of the story was supplied in 1755 by the expulsion of the French settlers from the vicinity of the boy of Minas in Acadie as an incident of the conflict between France and England for possession of the North American continent (Wagonknecht P.86). In the poem Evangeline they are unable to find Gabriel. Evangelines party arrives at a village and finds Gabriel’s father Basil, who tells Evangeline that Gabriel had left only the day before with a party going to the Ozark Mountains to trade for moles with the Spaniards. The priest assures her, however, that the party will return to the mission in autumn when the hunting season is over. Evangeline decides to accept the priest’s advice to await her lover at the mission. But the autumn comes and passes, with no Gabriel, so she again resumes her pursuit (Williams P.153 154). Gabriel Lajeunesse, in his passiuity and elusiveness, is unconsciously fleeing from Evangeline rather than seeking her out. Certainly he is no dominating and aggressive Odysseus, anymore than Evangeline is a merely stead fast and long-waiting Penelope; and the poem, in itself and in the popular imagination, is hers, not Gabriels (Arvin P.100-101). Evangeline is nothing if not persistent. It apparently never occurred to the Victorian Longfellow that anyone would question the virtue of a maiden who would voyage for years unchaperoned with the rough men of the frontier and even spend a summer and autumn as the only women in a mission full of men (Williams P.154). It is what imparts to Evagneline its particular Longfellow character of delicate and rather teminine pathos, and deprives it of the true heroic strain. But pathos of this sort is a genuine poetic effect, and it is felt and expressed so purely, so appropriately, here as to escape the charge of sentimentality (Arvin P.101-102). The Song of Hiawatha is one of the few great long poems by Longfellow. Longfellow, in the eyes of Henry Rowe Schoolcraft (1793 – 1864), ethnologist, explorer, and Indian Agent, who had married a half – Ojibway woman, and who would give credit to Longfellow with having, for the time, portrayed the Indian correctly in the literature. Lon gfellow combined the mythical with the historical and undercut the heroic stature of his characters by presenting them as â€Å"child – like and immature,† not universally human. Sometimes he presented nature as in different to human wants and sometimes as sympathetic (Wagenknecht p. 102 and 96). Hiawatha is a long and many – sided poem, in which readers mat be trusted to fin their own tastes and interests, but one can hardly believe that many would fail to respond to the famous passages from â€Å"Hiawath’a childhood† in canto 3 (Wagenknecht p. 99). Hiawatha is not born by immaculate conception nor does he spring full-grown from the brow of a god, but he does have a supernatural origin. The â€Å"beautiful Nokomis,† who is â€Å"a wife, but not a mother,† through the act of a jealous rival falls from the moon to a beautiful meadow on earth, where she gives birth to a winsome daughter, Wenonah. Nokomis warned Wenonah against the west – wind, but vainly so she â€Å" Bore a son of love and sorrow.† Thus was born my Hiawatha. Hiawatha’s mother dies deserted by the faithless west – wind, and the â€Å"child of wonder† is reared by his grandmother Nokomis until he finds out about his mother and his fickle fathe r. Despites Nokomis attempt to dissuade him, as he sets out to

Comparative Analysis of Factors Marketing

Question: Discuss about the Comparative Analysis of Factors Marketing. Answer: Introduction Currently, the technology has remained indispensable tool most companies are utilizing to enhance their competitive edge (Centeno Hart, 2012). Besides human resource practices, most companies have tripled the efforts asserted to gain a deeper understanding of the current consumer behavior and provide products and services that completely tally with users expectations (Greg, 2007). The objective to gain a significant market share has not been easy because of various factors that sharp across the internal and external metrics. With the advancements in technology, the marketing techniques are rapidly changing. Some of the justifications unfolded by several types of research for the change include the accessibility of a wide range of data, marketing formats and online places that have enhanced the integration of digital marketing channels (Centeno Hart, 2012). The embrasure of social media networks such as Facebook and Twitter has redefined the current marketing approaches. The marketing practices have been simplified to the level small and medium scale enterprises can afford some to reach the target markets. Technology, therefore, has positively shaped marketing and promotional techniques that have fostered the application of IMC that plays a critical role in ensuring that all the target population is timely reached (Chen et al., 2007). In gaining an in-depth understanding of the effects of technology on marketing communications, a literature review is performed. Furthermore, the report has extended to cover the relevance of marketing communications in creating competitive advantage in small and medium enterprises. For the assessment to be realistic, one company is selected among the SMEs in Singapore to reflect the unquantifiable contributions technology has played in keeping different companies competitive. Literature review The tremendous change in the level of technological advancement has spurred interest in most scholars who have launched a mission of getting the full comprehension of the plight of technology in enhancing organizations success (Nagra et al., 2012). Currently, technology has facilitated the combined use of traditional types of marketing with online advertising to achieve efficient conveyance of brand messages to the prospective customers (Jarvinen et al., 2012). Also, the degree of use of the contemporary Integrated Marketing Communication tool by companies has intensified as a result of the dynamic and revolutionary change in the commercialization and sales promotion practices (Centeno Hart, 2012). The internet, however, is mostly epitomized to convey marketing messages to the existing and prospective product users. Contrary to the ancient period when cinemas, shows, and exhibition were used to showcase companies products, Social media, emails, search engines, display advertising and the mobile advertising have currently emerged and proved to be effective when used by corporations to convey persuading and value messages to the public (Dinner et al., 2014). Apparently, technological advancements have played a critical role in facilitating the multi-channel strategy of marketing and gives a broad access to potential consumers. Evidently, the cost of Internet marketing is cheaper compared to other methods hence the best for small sized businesses (Chen et al., 2007). Today, companies have accorded different objectives on the internet communications that include; creating awareness, generation of interest, disseminating the brand and company information and the gaining a greater co nsideration in the competitive market (Weinberg, 2009). Unlike the traditional forms that primarily focused on the educational objective. At the initial stages, there was the use web marketing like the e-commerce, the affiliate marketing, and the search engines. As time moved, the email marketing was introduced and further the social media marketing where sites such as Facebook, Twitter, YouTube and the Digg are heavily used by companies to enhance the IMC approach (Rezvani et al., 2012). In late 1996, there was the growing interest by businesses to apply IMC creating a comparative advantage. This need arose when companies desired to provide more than just advertising (Belch, 2014). The emergence of the IMC marketing tool in the 1990s signaled a new era in the marketing industry where it became a tool where every retailer and user turned a focus on it. Apparently, various changes have occurred from the introduction of IMC to date. The recent advancement in technology and the rapid proliferation has revolutionized the IMC to give it a better meaning (Belch, 2014). This concept of Integrated Marketing in the modern business environment where competition for customers is the order of the day has involved the interconnectedness of various sophisticated tools just to ensure a company achieves marketing objectives (Bengtsson et al., 2007). With globalization in play, most companies no longer worry about geographical barriers and a company can operate at any market provided it can ethically compete with others to meet the ever-changing desires of the consumers (Greg, 2007). Apparently, a technological breakthrough has redefined the application of various marketing and promotional tools and enhanced coordination in the way they are applied (Pomirleanu, 2013). It has become a culture that during the planning process, the organization usually considers the workability of combining several forms of marketing and promotion for a common goal. For instance, during the launch of a new product, a joint use of promotional tools is important. They include; Advertising, personal selling, sales promotion, Internet marketing, direct marketing, publicity, print and broadcast media, out of home media, word of mouth, point purchase, events, and sponsorships and product placements are considered (Nagra et al., 2012). However, the application of various marketing and promotional tools is not a guarantee of success. It can either be informative or just a winning strategy. The success and pretty impression can be achieved through other factors like quality and the alignment of the product or service with customers preferences. As time is always variable, so do customers. The fast changing needs are fashion and quality oriented rather than the convictions and promotional strategies applied by sales persons (Belch, 2014). Indeed, the marketers usually disseminate the information regarding the product to attract users. Afterward, the few who purchases and use the product will examine if the marketing message accorded to the product tally (Dinner et al., 2014). The differences in quality at the disadvantage of the buyer can consequently result in reduced market share, derailed company reputation and the IMC strategy adopted will be futile. The available scholarly writings significantly advocate that mar keting should reflect intent to inform, attract, persuade and maintain customers and it imperatively depends on product quality and promotional mix employed (Abid and Scheepers, 2011). The adoption of internet marketing as a medium of communication gives companies an opportunity to use advanced technological methods procedures and methods to enhance effective delivery of quality products to customers. Such changes significantly contribute to the creation of awareness and generating interest due to the ability to cross both the geographical and the national boundaries (Kraus et al., 2009). Dissemination of information concerning product features and establishing a strong brand and company image are important factors that organizations focus on as they formulate marketing strategies. However the management, in the past has failed to integrate and coordinate all the marketing and communication tools properly. They do not recognize the importance of a comprehensive understanding of the significance of installing marketing software programs that facilitate instant customer feedbacks (Fan Tsai, 2014). Incorporation of relevant marketing communication channels by the organization is a strategy that leads to a broad access to the target market (Abid and Scheepers, 2011). The increased use of the internet by billion groups of people in the world provides an opportunity for marketers to reach more customers in a short period. It is easy to make several advertisements concerning a product on the website portfolio through the interstitials and banners. Such programs are convenie nt, and the company is assured of elegant communications. The internet is the best medium of a marketing channel that helps in availing all the information concerning the company and its products to the buyers (Kraus et al., 2009). Despite the positive outcomes resulting from the use of online marketing, there several limitations associated with it such as Firms incur high costs of starting a website, purchasing of the right software and hardware and the maintenance costs. The risk of losing customers who do not use the internet is a challenge that the management of organizations should continuously consider before establishing appropriate marketing strategies. Lastly, the vulnerability of the fraudulent activities is high on the internet (Chaffey Patron, 2012). For example spamming in the websites of companies, where hackers steal confidential information of the enterprise. They use such data to change the features of a product and distract the perception of customers regarding brand identity and image. The development of electronic commerce has facilitated online buying and selling of goods and services (Rezvani et al., 2012). It accelerates convenience and helps in providing a variety of property from which customers can make their selection (Fan Tsai, 2014). Another concept that has resulted from the technology advancement is the Web 2.0 that allows customers to participate in branding the image of a company in the form of content contribution and reading. Such developments ensure convenience and greater access to information by clients and also offers a wider product selection forum with lower prices (Jovanov Conevska, 2011). Technology changes have led to a significant improvement in the marketing field used by organizations. There is a simplification of the overall production process distribution and message delivery channels for goods and services to the customers (Ahmed et al., 2014). In gaining competitive advantage, firms should properly integrate all the marketing communication tools and align them with their goals and objectives. Hence, proper situation analysis, budgeting and evaluation tactics are the measures that can facilitate proper application of the developments discussed above. Analysis of how developed marketing communications benefit Osim International Osim International is a retail and distribution company whose main products are massage chairs and fitness equipment. It was established by Ron Sim who is the current CEO of the company, and the main headquarter is situated in Singapore. The firm has an overwhelming performance as it is the leader in the healthcare products industry with a total of 827 retail outlets (Pentina et al., 2012). The strong performance is as a result of good market reception by the targeted audience. The vision of Osim International is to become a globally recognized leader in the distribution of healthy lifestyle products, while the mission is to inspire the well-being of the community by motivating people to focus on their health and challenge them to do their best to ensure the fitness of the body. The healthcare industry is competitive, and the customers prefer products whose features and new updates improve their health, well-being and enhances total fitness (Jovanov Conevska, 2011). Osim International uses celebrity marketing, where the Hong Kong superstars create awareness of the existing and new company products. Such marketing approach leads to increase in sales and also high return on investment. It also focuses on profitability by making sure that they bring in new customers and keep the existing ones by offering a wide selection of healthy lifestyle products mainly the massage chairs (Gassmann Keupp, 2007). In pricing their products, the company bases their decision on the substitute products offered by their primary competitors such as Ottawa and Otto. Despite the competitive pricing in the industry, customers still prefer products from Osim due to the high quality and creation of customer value. Building good reputations and loyal clienteles aids in ensuring that there is accelerated growth of business operations. The way marketing personnel convey their messages to the public should be monitored through the active application of the modern marketing to ols. Therefore it is necessary for the Osim International to adapt to the technological changes in the business environment which will, in turn, lead to gaining a high competitive advantage in the healthcare industry (Diamond, 2008). The healthcare industry in the modern world is highly competitive, and the customers prefer products and services whose features and new updates improve their health, well-being and ensures fitness (Jovanov Conevska, 2011). The adoption of online marketing can give rise to a superior product differentiation. To achieve a greater competitive advantage, the managers of Osim International should improve their marketing efforts in the following ways; carrying out an online assessment of their target audience, developing a proper marketing plan and facilitating branding and public relations promotions (Chen et al., 2007). The enterprise should ensure there is the intensive use of the electronic commerce through the firms website which promotes the online buying and selling of products both locally and internationally (Chaffey Patron, 2012). The maximum use of the modern internet advertising forms can help reach more target audience. As a result, the Osim brand and image enhances due to creation value and awareness of the available products. The achievement of the stakeholders interests in the e-commerce is a benefit facilitated by the developments in the modern technology (Diamond, 2008). Osim International should put more efforts on establishing new technological methods of production and distribution channels that can enhance the relationship between the company, its employees, customers and other businesses in the industry. Such bond is important as it facilitates the formulation of collaborations, partnerships, alliances or amalgamations (Gassmann, Keupp, 2007). Advancement in the methods and procedures of marketing gives it an opportunity to vary the promotional mix elements through the electronic forums like the e-mail, bulletin boards and the Web. The implementation of the current marketing channels facilitates efficient conveyance of product quality and features to the public. The social media network interactions facilitate engagement of customers through the online games and contests (Ahmed et al., 2014). There is a frequent communication between the Osim marketing personnel and the users thus building a strong bond between the firms and their clients. The internet is the branding medium that leads to easy access to the target audience through the banners, pop-ups, and links. Online personal selling and promotion help corporate communicators to boost their brand identity and sales and therefore to give them a greater position to outdo the competitors (Cronin-Gilmore, 2012). Small and medium-sized enterprises often develop communication plans that are cost effective and which focuses on the needs of the desired audience. To achieve their goals and objectives, they should integrate all the marketing communication channels (Dlodlo Dhurup, 2013). The application of a variety of communication tools leads to an in-depth definition and consistency of the messages conveyed to the prospective buyers. The enforcement of the marketing communication mix in Osim International leads to the accountability of all the parties involved. The concept of viral marketing is emerging in the small and medium-sized enterprises. It leads to the establishment of appropriate promotion campaigns (Abed and Sahar, 2010). This trend aims at different marketing methods like the mass marketing, one-to-one marketing, and direct marketing with the goal of ensuring convenience and efficient delivery of promotional objectives. Conclusion In conclusion, technology has positively and negatively impacted the marketing communication channels in different organizations. Therefore, firms should develop marketing strategies and measures that facilitate customer loyalty and satisfaction. Such step gives a company to have a significantly high competitive edge in the industry in which it carries out its business activities. As a result, meaningful product features and benefits are delivered to clients and promotion of the brand name and image of an organization. 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